Heike Bruch


About the author


Heike Bruch was a professor of Leadership and Organization at the University of St. Gallen in Switzerland until her death in 2013. She was a well-known expert in the fields of leadership, change management, and organizational behavior. Bruch's research focused on how organizations can improve their performance by empowering their employees and creating a culture of innovation.

Sumantra Ghoshal was a professor of Strategic and International Management at the London Business School until his death in 2004. He was a highly respected management thinker and consultant, known for his work on the management of multinational corporations, the role of the CEO, and the challenges of globalization. Ghoshal was a prolific author, and his books and articles have been widely cited in academic and business circles.

Together, Bruch and Ghoshal combined their expertise and insights to create "A Bias for Action," which offers practical guidance and strategies for managers who want to improve their organizations' performance by increasing their own effectiveness and that of their teams. Their book draws on extensive research and case studies to demonstrate the importance of taking decisive action, and provides a roadmap for how to do so effectively.